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For example, the popular disposable e-cigarette brand Puff Bar marketed its product during the pandemic as a way to stay sane, advertising it as the perfect escape from back-to-back zoom calls, parental texts, and WFH stress. In addition to supporting research that positions cigarettes as a way to self-medicate and using stress relief themes in marketing, the tobacco industry has even gone so far as to give away cigarettes to psychiatric facilities

Michael Williams over at A Continuous Lean posted these images of McQueen trying on tuxedo jackets while smoking

But just to make sure and to put medical science on their side, the tobacco companies began to tout their mildness in the mid 1940s and it soon became a contest of claims - which was mildest and who said so

Journal of Geriatric Psychiatry and Neurology