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Personal tolerance: Everyone absorbs nicotine differently based on metabolism and past smoking habits
To his right, though, is a new message: Smoke better cigarettes!How much better?As much better as TareytonsThere are no better than that! In bigger print it then reads A Quarter again (Twenty Cigarettes) Well, that new approach didnt last long
With the end of Prohibition and the decline of the temperance movement, advertising in the 1930s and 1940s was defined by campaigns which often included explicit health claims, such as They dont get your wind (Camel, 1935), gentle on my throat (Lucky Strike, 1937), play safe with your throat (Phillip Morris, 1941), and Fresh as mountain air (Old Gold, 1946)