project scum tobacco truth® Calls Out Industry for Profiling Disguised as Target Marketing – SEATCA Eliminating Local Tobacco Industry Funding

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Key differentiators include supplier type, certification, and pricing flexibility

Figure 1: Average daily cigarette consumption in Great Britain, between 2018 and 2021, is comparable with prior and subsequent years Time series for average daily cigarette consumption showing original and adjusted figures for Great Britain, 2000 to 2022 Source: Opinions and Lifestyle Survey from the Office for National Statistics Notes: "Original" series refers to unadjusted weighted estimates collected between 2000 to 2019 "Adjusted" series refers to adjusted estimates to correct for changes in survey question in 2018 and 2019, and modelled estimates for 2020 and 2021