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As before, we felt it reasonable to extrapolate annual expenditure from participants most recent purchase, as the large majority of our sample (92.2% of FM users and 95.4% of RYO users) indicated that their most recent purchase was their usual brand

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No one doubts that smoking is a toxic habit and that tobacco addiction represents a major health risk for the smoker

1 INTRODUCTION 1.1 MARKET DEFINITION 1.2 MARKET SEGMENTATION 1.3 RESEARCH TIMELINES 1.4 ASSUMPTIONS 1.5 LIMITATIONS 2 RESEARCH METHODOLOGY 2.1 DATA MINING 2.2 SECONDARY RESEARCH 2.3 PRIMARY RESEARCH 2.4 SUBJECT MATTER EXPERT ADVICE 2.5 QUALITY CHECK 2.6 FINAL REVIEW 2.7 DATA TRIANGULATION 2.8 BOTTOM-UP APPROACH 2.9 TOP DOWN APPROACH 2.1 RESEARCH FLOW 2.11 DATA SOURCES 3 EXECUTIVE SUMMARY 3.1 MARKET OVERVIEW 3.2 U.S