cigarettes can cause cancer Health Effects of Cigarettes: | Smoking and Tobacco Use Smoking had been identified as

As the American Lung Associations Erika Sward put it to me, Are we talking about the difference between jumping out a twenty-story versus an eight-story window? Sward was equally dismissive of the potential benefits of vaping for cigarette smokers looking to cut down or quit: Weve never bought into e-cigarettes as either a cessation product or a harm-reduction tool in the way the industry has tried to sell it. But the scientific evidence showing the efficacy of vaping as a harm-reduction tool is not being produced by industry hacks: Theres a growing body of research showing a correlation between e-cigarette use and smoking cessation, as well as multiple studies showing that combustible cigarette smoking decreases when smokers take up vaping

Acknowledgements We are grateful to Fleur Gill for designing and illustrating the images for the labels, the PPI group for their time and advice in the design process, and the participants for taking part in this study

If your goal is to switch, not quit: Not everyone is trying to get to zero right now and that's fine

Kim, K.-J