NO 10 SPRING (1999) rebel youth published between winter 1998 and

published between winter 1998 and 2001 (8 issues) by Purple Fashion Magazine

all of which focused on alternative culture

and full of energy

prostitutes and party girls are featured both at work and at play

NO 10 SPRING (1999) rebel youth published between winter 1998 andFounded in Paris in 1994 by Ezra Petronio and Suzanne Koller, Self Service was born out of a desire to dismantle the corporate, sanitised conventions of traditional fashion publishing. By the time Issue No. 10 arrived in the Spring of 1999, the publication had fully solidified its status as the ultimate vanguard of the post grunge, intellectual. alternative fashion movement. This landmark tenth issue serves as a masterclass in late millennium visual