The non-alcoholic beverage industry, for instance, has grown from niche abstinence to mainstream aspiration, as companies like Heineken, Guinness, and Diageo redefined their purpose from selling alcohol to selling social experiences from intoxication to inclusion
All followed by a self-deprecating joke
You know smoking is bad for your health, but did you know it can be equally damaging to your smile
If a company can demonstrate to the FDA that a specific product meets the applicable standard set forth by Congress, including considering how the marketing of the product may affect youth initiation and use, then the FDA could authorize that product for sale. Coupled with the recently signed legislation increasing the minimum age of sale of tobacco to 21, we believe this policy balances the urgency with which we must address the public health threat of youth use of e-cigarette products with the potential role that e-cigarettes may play in helping adult smokers transition completely away from combustible tobacco to a potentially less risky form of nicotine delivery, FDA Commissioner Stephen Hahn, MD, said in a statement
