[19] In 1972, Marlboro became the best-selling brand of tobacco in the world
Sam Ward, director of Sentinel Legal, said in a press release that they are asking a "fundamental question: does the British government have the right to permanently remove a personal choice from an entire generation of adults who have committed no offence and pose no threat to anyone but themselves?" Smoking is harmful, but adults ought to be free to weigh risks, make decisions for themselves, and live with the consequences
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Meanwhile, Zuzana Buckingham, head of strategic planning for the Davidoff cigarette brand at Imperial Tobacco Limited, insisted that four primary factors have to converge to assist a cigarette brand in being perceived as luxury: superior quality, desirability, heritage, and relevance to the end consumer