New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Mike Lee A vital resource for scholars

A vital resource for scholars

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New Strategies for Reputation Management : Gaining Control of Issues, Crises & Corporate Social Responsibility Mike Lee A vital resource for scholarsA damaged reputation can severely hurt the bottom line. Most corporations value their reputations accordingly. New Strategies for Reputation Management shows executives how to take the initiative in strategically managing a companys reputation. Author Andrew Griffin argues that standard thinking on reputation management is often inadequate for todays information age. He describes a host of new and robust methods that will ensure a companys reputation