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Health risks should be a big motivator, however

Cigarette companies slowly replaced unfiltered cigarettes with filtered ones, incorporating features like the charcoal filter in cigarettes to further enhance filtration

GARDINER: When the FDA in 2009 kept menthol on the marketplace, a number of us, particularly from the African American Tobacco Control Leadership Council, went back to Washington and actually spoke to the Tobacco Product Scientific Advisory Committee of the FDA, that these things should be removed

Expect quicker, more confident gear changes and an immediate improvement in overall shift responsiveness, whether you're commuting or carving through corners