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"This will be a dramatic change in what a cigarette package looks like, no doubt about it," Hamburg said, later adding: "It will change the consumer response to a package of cigarettes, but frankly, that's what we want." Thomas Glynn, director of cancer science and trends for the American Cancer Society, said the old labels have been virtually invisible because they're small and have been around for so long

Many of these products make bold claims

Cardiovascular Effects: Nicotine increases blood pressure and heart rate

In the U.S., the FDA was granted authority over tobacco products, including e-cigarettes, in 2016