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LEARNING AND BEHAVIOR: ACTIVE LEARNING EDITION
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Joel Levy LEARNING AND BEHAVIOR: ACTIVE LEARNINGStop pushing productsand start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center of your business. Leading experts such as Ted Levitt and Clayton
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