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Working closely with the sales team, Trade Marketing and Category Management help develop and execute strategies that strengthen relationships with retailers, enhance in-store execution and ultimately support business growth

The TPW proportion was based on the global average from the Ocean Conservancys International Coastal Cleanup, weighted by the WHO smoking prevalence in each country (i.e., we assumed that countries with higher rates of smoking would have higher proportions of TPW)

We didn't just upgrade the lid and add a liner, we also upgraded the can storage system

That background may lead to a negligent marketing claim