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Comparing the safety of vaping and heat not burn devices isnt easy, as both of these products are still very much in their infancy, so its still impossible to verify the long-term effects they pose to your health

But according to Jessica Chan, vice president of corporate affairs & communications at JTI Taiwan, the country can be characterized as a mature market. There is a gradual reduction in consumption and a down-trading from higher priced to lower priced cigarettes partially driven by an aging population, stagnant income levels and excessive tax increases, said Chan

But old habits are indeed hard to break

According to ISTAT data, E-cigarette use in Italy increased from 2014 to 2019 from 1,5% to 2,4% [3], while according to the Global Youth Tobacco Survey led in 2018 in Italy, what emerged from the survey on 1700 students is that E-cigarette use increased from 0% in 2010, to 8,4% in 2014 to 17,5% in 2018