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Ellis Bridals 2018: this collection puts a spotlight on exquisite details such as fully beaded gowns with delicate flutter sleeves, ball gowns with three-dimensional flowers and asymmetric hems, structured looks in mikado and platinum jacquard, and a beautiful variety of elegant necklines, from high illusion necks in lace to contemporary off-the-shoulder designs: the 2018 collection reimagines poise for the modern bride

Lightweight tropical wool or linen blends are excellent for summer weddings, ensuring breathability and comfort

A quick assortment guide for buyers like Emily How I avoid style overlap in the same drop I keep one hero neckline (example: square-neck) and build colorways I add one trend neckline (example: halter or high-neck) I include one layered option (pinafore) for longer season use I cap the range at 68 SKUs so marketing stays focused How do I get the armhole and neckline right on a sleeveless A-line dress

A Column of Color A color is an excellent tool for downplaying a midlife tummy