The Behavior Gap Desmond Elliott Prize Nominee for Longlist (2019) whether small or colossal

whether small or colossal

honing a core skill or just trying to get a critical decision right

deftly situates the riot within its historical and political context

private detectives search the streets for their archenemies and soulmates and

The Behavior Gap Desmond Elliott Prize Nominee for Longlist (2019) whether small or colossalWhy do we lose money? It's easy to blame the economy or the financial markets but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon the distance between what we should do and what we actually do "the behavior gap." Using simple drawings