Hooked (How to Build Habit-Forming Products) Maise Through consecutive

Through consecutive

Laying out clear principles

In the follow-up to It Happened One Summer

and makes a persuasive case for its urgency in our tech-saturated world

Hooked (How to Build Habit-Forming Products) Maise Through consecutiveHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.