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For brand as person (consumer attributes), we noted references to leadership, style and professionalism, and for brand as symbol (visual imagery and metaphor), we noted not only the tendency for English language brand names to be reinforced by accompanying images of iconic imagery (e.g., a landmark such as the Statue of Liberty or the Houses of Parliament, a cowboy, or an American military type crest), but also references to places that made ties to the physical product of tobacco (e.g., Virginia) as well as the lifestyle being conveyed (e.g., Hollywood, London)

Cigarette Pack Sizes by Country Cigarette packaging regulations vary significantly by country

The brand stands up to its elite and classic image

Some lighters such as clipper lighters come with a built in pokey so you have a two-in-one tool