In it he said: "The essence of the case is about whether it is lawful for states to prevent the tobacco industry from continuing to make profits by using their trade marks and other rights to further what the World Health Organisation describes as a health crisis of epidemic proportions and which imposes an immense clean-up cost on the public purse." "In my judgment the regulations are valid and lawful in all respects." New tobacco advertising rules Following Thursday's ruling, all tobacco packaging in the UK must be uniformly olive green and with large images as health warnings Hand-rolled tobacco must be in the same colour and contain minimum of 30g of tobacco Separate EU law also being introduced on Friday Under this law, packs of 10 cigarettes will be banned Picture health warnings must cover 65% of the front and back of every packet of cigarettes, with additional warnings on the top Menthol cigarettes and skinny "lipstick-style" cigarettes will be banned in the UK by 2020 Promotional statements, such as "this product is free of additives" or "is less harmful than other brands", are banned New rules introduced on the amount and strength of liquid allowed in e-cigarettes and herbal products Companies have a year to comply The companies claimed the Standardised Packaging of Tobacco Products Regulations 2015 would destroy their valuable intellectual property rights and render products indistinguishable from each other
The companies say in their lawsuit that the law, which takes full effect in three years, prohibits them from using "color lettering, trademarks, logos or any other imagery in most advertisements, including virtually all point-of-sale and direct-mail advertisements." The complaint also says the law prohibits tobacco companies from "making truthful statements about their products in scientific, public policy and political debates." The tobacco makers say the newly mandated health warnings for cigarettes would relegate the companies' branding to the bottom half of the cigarette packaging, making it "difficult, if not impossible, to see." The lawsuit doesn't challenge the decision to give the FDA authority over tobacco products, and Reynolds spokesman David Howard said the company opposes only portions of the law
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