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Tobacco Tax Strategy The UK government applies one of the highest tobacco taxes globally

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Regional taste preferences continue to drive flavour innovation, encouraging brands to release new capsule combinations and expand their global presence

The Premium cigarette segment accounts for over a fifth of cigarette sales, and with a pack of Silk Cut generating on average 55% more profit for the trade than a Value brand, per pack of 20, its essential for retailers to stock up and capitalise on this opportunity. Silk Cut has continued to increase its share of the Premium cigarette market for the past 10 years and now accounts for 1 in 5 packs sold in the Premium segment