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As identified by research, a problematic aspect of variant descriptors is that they function to create erroneous ideas about less harmful types of cigarettes [20, 21]

Australia took top spot by covering 82.5 per cent of its packages with health warnings, followed by Uruguay and Sri Lanka

'Things don't come across as serious as they should be.' Mass media campaigns cited as exemplars in the publication include a TV advertisement entitled 'Sponge' from Australia, which shows tar being squeezed from a dirty sponge to show the amount of tar a smoker's lungs absorb

Yet, manufacturers proudly boast of enhanced shareholder returns and record tax contributions, with tobacco companies even celebrated among Sri Lankas 10 Best Corporates at annual award ceremonies