cigarette mascot camel Joe Camel: Iconic of the 80s Joe Camel's transsexual girlfriend. Joe

Jumping straight to Silver could leave you unsatisfied and reaching for more cigarettes to compensate

Crafted for depth and richness, these cigars cater to those who appreciate a full-bodied smoke

Marlboro Silver is designed for smokers who prefer a milder taste without compromising on the classic Marlboro experience

Unweighted base: Adult ex-smokers who quit in the last 5 years using a vape n=585 Our findings are consistent with the Smoking Toolkit Study (an ongoing series of monthly surveys of the adult population of England) which shows that vapes are the most popular quitting aid and that there is a clear association between changes in population rates of quitting smoking and prevalence of vaping.[2] For further discussion of the STS, see Appendix 1