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Emotion and Reason in Consumer Behavior Computations Author(s): Congress for the New

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Author(s): Congress for the New Urbanism

institution and individual – and in so doing provide the most comprehensive coverage possible of the major issues of concern

tables and people

Each issue in the series is edited by an experienced team of surgeons from the prestigious Campbell Clinic

Emotion and Reason in Consumer Behavior Computations Author(s): Congress for the NewEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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