tobacco fact sheet Flavored Tobacco Prevention and Education -

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By allocating resources towards the investigation and creation of low-risk tobacco products, such heat-not-burn gadgets and nicotine-free tobacco pouches, cigarette manufacturers address consumer preferences for substitutes that have fewer health hazards

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In 2003 Kozlowski et al expanded on the rationale that smokers are entitled to information about safer products, addressing concerns that provision of risk information might adversely affect public health: "Public health concerns should trump individual rights only when there is clear and convincing evidence of harm to society