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Standardised packaging is part of the UKs comprehensive tobacco control strategy which includes tax increases, point of sale display bans, smoking bans and other advertising bans

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Over the one-week period, the researches found that those treated with CBD inhalers smoked ~40% fewer cigarettes

(For instance, Zepto has run ads featuring popular themes during cricket tournaments.) While not as TV-centric as some larger brands, Zepto does use a mix of OOH and digital OOH (billboards, metro ads) in key cities