Storytelling and the Future of Organizations Vicent Martino And how did the Athenian

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Storytelling and the Future of Organizations Vicent Martino And how did the AthenianStorytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in qualitative studies. Far less attention is given however to the more spontaneous and non staged storytelling that occurs in organizations. Storytelling and