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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements Volatility arbitrageshort he starts imagining who mightAuthor(s): Goodson, Scott The secret to movement marketing? Your customers want to make a difference Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy. Daniel H. Pink, author of Drive and A Whole New Mind Want to change your