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Not only that but online vendors as well

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That's why when New Yorkbased Van Leeuwen Ice Cream announced that it was selling a new limited-edition Hidden Valley Ranch collaboration exclusively at Walmart, my phone was instantly flooded with texts and direct messages from friends and family, all of which contained some version of, "Dennis, you have to try this and tell us what it's like!" As ridiculous as the idea of Hidden Valley Ranchflavored ice cream is, it's not the first time Van Leeuwen has pulled a stunt like this