The public health argument The issue with fully branded tobacco packaging, from a public health perspective, is that it can increase the appeal of the pack, the product and smoking, mislead consumers about how harmful the product is, and distract from the on-pack government health warnings
Until now, cigarette packages in Germany were required to have written warnings such as "smoking kills," although the German Cancer Research Center had pointed out to 72 percent of approval rate of picture warnings among the public, based on a study conducted in 2012
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The slow regulatory process isnt the only reason for the lag: Starting in 2008, the FDA attempted to clamp down on e-cigarettes by other means