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Leading companies are deploying a multi-pronged strategy, including product diversification into flavored, slim, and reduced-risk formats, strategic licensing partnerships, digital marketing targeting younger consumers through social media influencers, and supply chain modernization through AI and automation

To avoid inhalation of vapors created during spraying or direct contact with applied substances, it is recommended to wear complete protective equipment

The market size was valued at USD 1.0 billion in 2024 and is projected to grow from USD 1.1 billion in 2025 to USD 1.9 billion by 2033, at a CAGR of approximately 6.5%

That is why it is imperative to store e juice in the right conditions