Hon Lik, working in a company specializing in traditional medicine, found inspiration after witnessing his fathers death from lung cancer, a tragedy exacerbated by habitual smoking
Case Study 3: The Social Smoker Profile: Previous consumption: 5 cigarettes daily (primarily evenings/weekends) Previous monthly cost: 123.50 (30 days) Switched to: 2-3 Dokha smokes daily Current monthly cost: 15-22 for Dokha Monthly savings: 101.50-108.50 Annual savings: 1,218-1,302 I was never a heavy smoker, but even at 5 cigarettes a day, the costs add up
Since it is not biologically plausible that former-EC use could have a causal effect, while current use does not, this likely indicates the influence of additional confounding factors
Hazel Cheeseman, chief executive of ASH said: Despite regular increases in tax over the last 20 years, the tobacco industry has consistently found ways to limit their impact with the result that they maximise the number of smokers and their own profits