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Marketing Strategies: Effective marketing requires packaging that stands out and resonates with the target audience

Uy: The term vaping is an intentionally misleading term used by big tobacco brands to try and trick the public it makes us think what were inhaling from an e-cigarette/vape is related to water vapor, which is just the gaseous form of water

She had never smoked: "The visual of sucking on the end of a car's tailpipe overrode it each time." But then, wheezing and gagging, she tried smoking to learn more

When she first started in her career as a health communication researcher, she says, it was a different era: social media was not widely used, cigarette use was declining, and electronic cigarettes and vapes were in their infancy