In their defence of plain packaging and standardization, the anti-tobacco lobbyists routinely identify certain segments of society as more susceptible to marketing and therefore more vulnerable and in need of regulatory protection
However, once you activate the capsule, the experience transforms into an intense, sub-zero sensation that mimics the refreshing snap of a spearmint lozenge
Instagram doomscrolling for likes, comments or entertainment work in much the same way
DEMBY: On the South side, the Black side, there were ads on billboards for menthol brands like Kools and Newports and Virginia Slims everywhere, images of young fly Black people, you know, getting their lives with cigarettes in their hands, on the sides of buildings, on billboards, on the top of buildings, just everywhere