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Design : The case features a sleek and compact design, making it easy to carry in your pocket or bag for everyday convenience

The structure of the business has the attributes of a shared monopoly, being controlled essentially by the six big tobacco companies, and this structure helps maintain this high profitability, for the high costs and complexities of maintaining huge leaf inventories (tobacco leaves are bought and matured in warehouses over a three-year period) inhibit even the most rapacious of outsider corporations from entering this closely held domain

With a new strapline Vive Le Moment (live for the moment) and packaging, the brand aims to capture the joie de vivre (enjoyment of life) within its customers, the company stated

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