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Hooked : How to Build Habit-Forming Products Alexander Laban Hinton build on the excitement of

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build on the excitement of the web

Southeast Asia bubbles with optimism

Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes

science-based plan for looking and feeling their best as they age

Hooked : How to Build Habit-Forming Products Alexander Laban Hinton build on the excitement ofWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly without depending on costly advertising or aggressive

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