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Marketing e-cigarettes as substitutes for tobacco cigarettes to promote market growth The global e-cigarette market is projected to grow owing to the increasing marketing of electronic cigarettes as effective substitutes for tobacco-infused cigarettes

SASIB portfolio has the highest technological content on the market for low and mid-speed categories

So a 60-year-old smoker will typically have the health profile of a 70-year-old nonsmoker. One 2022 study even found that quitting smoking is as effective as taking heart attack prevention drugs for lowering heart disease risk

The FDA has not announced a specific nicotine threshold yet