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[Philip Morris] knew those people were seriously concerned about the adverse health consequences of smoking, and that they are people to whom its representations would surely be material, Urmy said
Sometimes (usually in the case of super light or ultra light cigarettes), smokers instinctively cover the perforations on the filters with their lips or fingers as they draw in, resulting in a very high intake of nicotine and tar from the cigarette (1)
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However, that growth in brand identification did not translate to a proportional rise in favorability or purchasing consideration, as the brand was saddled with negative media throughout the year. This lack of purchasing consideration is, of course, referring to Juuls halted rise as it faced a major anti-vaping campaign spearheaded by both the government and public health advocates
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