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To avoid uneven burning (also known as canoeing), make sure the tobacco is spread evenly across the paper and that you roll the cigarette tightly but not too tight

Understanding these rules before you leave home can save you time at the airport and help ensure you dont have items confiscated at security

That answer covers the US, UK, Canada, Australia, most of Europe, and the majority of global markets

Meanwhile, Zuzana Buckingham, head of strategic planning for the Davidoff brand at Imperial Tobacco Limited, argues that four key factors must come together for cigarettes to be perceived as luxury: superior quality, desirability, heritage and relevance to the end consumer