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Environ Sci Pollut Res 25:54655473

Louis, the tobacco industry recognized that Black men didn't watch television at the same levels as their white counterparts in the 1960s, according to "Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette." Through market research, consultants recognized Black consumers would listen to trusted sources in their community bellhops, barbers, etc

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Tommy Lee Jones stone-faced minimalism bouncing off Smiths motor-mouthed swagger drove the film