cool blue cigarettes AG needs to stop Kool's latest transparent attempt to flout California's ban on the sale of flavored tobacco – Stanton Glantz blog KOOL MILDS CIGARETTE BLUE PLASMA

Glasheen, C

A Closer Look at the Problem So why is vaping a cool new trend while cigarettes continue to fall out of favor among young people

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Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault