"While we do share our trade contacts' concerns about dilution of brand equity from these lower-priced line extensions, we believe [Altria's] is leveraging these brands to stabilize share, offering a price point that is compelling to the consumer
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For instance, the new guidelines may explicitly prohibit the use of similar logos, designs, and packaging between tobacco or liquor products and their so-called brand extensions, addressing the visual mimicry that fuels brand recall
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