Handbook of Corporate Communication and Public Relations MMD allied health or tech prep

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Handbook of Corporate Communication and Public Relations MMD allied health or tech prepA bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing